CHANGING FORMATS NOT ETHICS

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Seemingly from the beginning of our industry's development the relationship of Suppliers and Distributors has been the same.  Suppliers were sworn, ethically, not to market directly to End-Users.  With IDENTITY EDGE that ethic remains at the forefront of our marketing strategy.  We will not enable--in any way--the breach of this relationship.  What we know IDENTITY EDGE will do is make the relationship stronger for Suppliers and Distributors to work together...to reach End-Users.  

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ITS REALLY TIME FOR A NEW APPROACH, ONE THAT ADDRESSES THE DISTRIBUTOR'S END-USERS WITH A CLEAR AND MODERN FORMAT. 

THE IDENTITY EDGE is a marketing tool that Distributors can actually send to their End-Users with pride.  Its full of great ideas, its editorially written for the End-User, and will help Distributors sell because it gives them that big company look and feel.  A BIG plus:  We personalize IDENTITY EDGE for our Distributors, allowing them to make it their own!  

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That’s how and why we’re changing the concept of advertising in our industry.  Its time for the Distributor to have some decent marketing materials derived from their Suppliers!

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IDENTITY EDGE is an upscale, innovative, sophisticated and a 100% End-User retail-oriented marketing piece that's designed to promote promotional products to the real target audience…the Distributor's End-User, done with and through Distributor's to maintain our industry's ethics.

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The IDENTITY EDGE Team

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