CHANGING FORMATS NOT ETHICS
Seemingly from the beginning of our industry's development the relationship of Suppliers and Distributors has been the same. Suppliers were sworn, ethically, not to market directly to End-Users. With IDENTITY EDGE that ethic remains at the forefront of our marketing strategy. We will not enable--in any way--the breach of this relationship. What we know IDENTITY EDGE will do is make the relationship stronger for Suppliers and Distributors to work together...to reach End-Users.
ITS REALLY TIME FOR A NEW APPROACH, ONE THAT ADDRESSES THE DISTRIBUTOR'S END-USERS WITH A CLEAR AND MODERN FORMAT.
THE IDENTITY EDGE is a marketing tool that Distributors can actually send to their End-Users with pride. Its full of great ideas, its editorially written for the End-User, and will help Distributors sell because it gives them that big company look and feel. A BIG plus: We personalize IDENTITY EDGE for our Distributors, allowing them to make it their own!
That’s how and why we’re changing the concept of advertising in our industry. Its time for the Distributor to have some decent marketing materials derived from their Suppliers!
IDENTITY EDGE is an upscale, innovative, sophisticated and a 100% End-User retail-oriented marketing piece that's designed to promote promotional products to the real target audience…the Distributor's End-User, done with and through Distributor's to maintain our industry's ethics.
The IDENTITY EDGE Team