IDENTITY EDGE has been designed specifically for the sales and marketing of promotional products, through Distributors, to End-Users. Based on research, years of personal experience and respected feedback from industry professionals we’ve identified a void that exists for legitimate advertising content for the Distributor's End-Users.
Our intent--as you will see--is producing a sleek, sophisticated and informative e-magazine unlike anything the promotional products industry has ever seen before. We perform a delicate balance of providing un-biased editorial and advertising content that serves Suppliers, Distributors and most importantly, the End-Users.
Until this point, Distributors have had little more than a hodge-podge of digital marketing tools. Although some Suppliers are more sophisticated than others, the industry continues to produce old-styled ads, ineffective sell sheets, boring, non-productive sell sheets and emails. Generally speaking, industry advertising has been developed by the Supplier, geared towards the Distributor, without thinking about disseminating information to the decision maker…the End-User! That's the ultimate buyer--the End-User--and its time that Suppliers provide the right tools for their Distributors to effectively market to them.
That all changes with IDENTITY EDGE.
Everything we do remains focused on standard channels of distribution, but specifically we've created a Distributor marketing tool to reach End-Users.
Ads in IDENTITY EDGE are retail-styled, contemporary, fashionable and modern, while editorial content remains relevant, informative and useful. This is the missing sales and marketing tool our industry has needed for years and Distributors will be proud to call their own.
While End-Users peruse their own edition of IDENTITY EDGE (without Supplier info) and garner ideas from unique case studies that will inspire their own successful campaigns, a Distributor edition including Supplier contact info and coded pricing will allow you the ease of referencing their interests. Keep in mind that Distributor's End-User editions can be personalized in multiple locations making this magazine entirely yours!
The editors and publishers of IDENTITY EDGE have a combined history of over 80 years in this industry with experience on the Supplier, Distributor, Manufacturer, Importer and Multi-line Rep Side of the desk. Our expertise comes from our experience with Distributors and Suppliers and we will continually respect our relationships and value your feedback.
